Consumers Can Benefit From a Better Understanding of Independent Repair: better fuel economy and better savings

Ron Pyle, president, Automotive Service Association, sees a need for improving communication to consumers and helping them understand the value of independent repair shops and why there are often better solutions than to take it back to the dealer. At the moment some of the messages are leading to confusion for the general public, says Pyle. Aftermarket manufacturers need to do a better job of communicating their value to consumers.